15.12.2023 - Audemars Piguet

First Take: Rapper Travis Scott collaborates with Audemars Piguet

We’re super excited to see a new Audemars Piguet collaboration – this time with rapper Travis Scott, known for being the partner of Kylie Jenner.

The ‘Sicko Mode’ singer, known for his diverse relationships with Nike, McDonald’s and Dior to name a few,  has become one of the most pervasive figures in the world of music, standing alongside Drake in terms of visibility.

With four number-one hits on the US Billboard Hot 100 chart, he’s no stranger to the music world with no fewer than one hundred charted songs and eight Grammy Awards nominations to his name.

Audemars Piguet Cactus Jack Royal Oak perpetual calendar

This time Scott’s renowned record label Cactus Jack has joined forces with the watch giant.

And now its offering has been unveiled – and it’s the first ever Piguet in chocolate brown ceramic.

It’s the Cactus Jack Royal Oak perpetual calendar. Scott is calling it ‘The Chocolate AP’, which his fans will have noted from his recent hit single ‘Meltdown’.

But if you want one, we hope you linger in the right circles because there are only 200 pieces available – and this one comes with an eye-watering price tag of $201,000.

Cactus Jack

The Cactus Jack Watch by Audemars Piguet features the label’s distinctive logo on the dial. 

But what we really like is how the watch screams Travis but maintains the classic essence of the Royal Oak but with slight modifications. The typography is based on the hip-hip star’s own handwriting.

The 41mm perpetual calendar showcases white gold hexagonal screws and a sapphire dial which allows you to admire the captivating view of the Calibre 5135, blending rhodium-toned components with pink-gold hues.

And the usual moons have been swapped for the smiley face with a sewn-shut mouth and the calendar indications, excluding the week indication, uses luminous material which turn green or blue at night.

On the case back, is the script ‘Utopia State of Mind’ – after Scott’s fourth studio album and there’s a gold rotor with a central spindle also in the shape of the logotype.

A novel addition to this timepiece is the textured calfskin leather strap, a debut for this complication. 

The pink gold folding clasp is engraved with the dual signatures of Audemars Piguet and Travis Scott, adding a personalised touch to the watch.

A collection

But that’s not all, the duo also worked on a clothing collaboration including t-shirts, hoodies, shorts, capes and more, being sold exclusively at shop.travisscott.com, with a fraction of the proceeds going to Scott’s choice of charity.

If you fancy an Audemars Piguet of your own, Luxe Watches can help. Call our sales team as we can source watches from the UK and further afield. We also have a great stock available at our Epping boutique.