23.02.2024 - Audemars Piguet

Our predictions for Watches and Wonders 2024

It’s nearly upon us yet again… the horology event of the year – Watches and Wonders 2024.

The event held in Geneva opens its doors to the public for three days from April 13-15, giving them the chance to discover new brands and fresh interactions.

This year, they can step into “The Salon” where 54 renowned brands, ranging from the iconic to the niche unveil the latest highlights of the season – what an exciting interactive space for innovation.

Last year’s event saw some unexpected announcements, including the introduction of Rolex with the Celebration Oyster Perpetual and Puzzle dial Day-Dates.

But those who can’t get there, we thought we’d have a look at some predictions of what we can expect to see unleashed.


Now, it’s an Olympic year with the games taking place in Paris. So for us, that can only mean Omega must have something brewing.

As timekeepers of the event. It’s definitely expected for Omega to come up with something  extra special. A unique white and gold Seamaster 300 has already been released to build anticipation for the games. 

We’d love to see a Speedmaster in a moonshine case and white or cream dial – that’d go pretty well with the gold flame.


This year marks the 70th anniversary of the GMT Master watch, so there will surely be variants of the model introduced. Perhaps a new GMT Master II model is on the cards. We say it’s time for a Coke bezel on a precious metal.

There has been talk of the GMT master II Pepsi being discontinued for some time but is yet to be seen. Or maybe a Rolex GMT with 24-hour dial – now that would be smart.

Following the discontinuation of the Oyster Perpetual 39 White Dial reference 114300, there hasn’t been a comparable option in the collection—a pristine, white dial sports watch. However, last year, the group, through its Tudor brand, demonstrated openness to introducing unique white models into the lineup. Given the unexpected appearance of a two-tone Explorer 36, it’s not far-fetched to imagine a white dial iteration, adding an element of rule-breaking charm to the collection.

While the Rolex Daytona was updated last year, not every version has come back. There are loads of Daytonas out there in every metal possible and even lots of shades of dial – but how about something jazzy? We think it’s time for the comeback of a meteorite dial. Some debuted in 2021 but how about introducing a black ceramic bezel?


What we do know is that the Tudor Oyster Prince Submariner 7922 turns 70 years old this year. So what can we expect in 2024? The original reference had a symmetrical case, riveted bracelet an no-date dial, inspired by the Black Bay.

This one certainly needs an update, as it did with the in-house calibre. We are setting our sights on some new colour combinations. Last year, Tudor introduced the Black Bay 54 collection so let’s hope some contemporary tweaks might be in order.

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A new CEO – the first in 30 years – kicked off 2024 so we could be in store for something totally different. François-Henry Bennahmias transformed the Royal Oak from relic into icon. Change in the higher ranks normally means something coming down the line. Perhaps a controversial collaboration?

A code line-up would be nice or an annual calendar royal oak – and perhaps some more watch choices for women. It would be fabulous to see a dual time complication release but we don’t think this will be on the cards this year – but here’s hoping!

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