Tudor turns 100: How will the brand celebrate?

Known for its rugged tool watches, vintage-inspired designs and exceptional value within the luxury watch market, Tudor has built a huge following over the past decade. 

And in 2026, the brand is set to reach a mega milestone – 100 years since the Tudor name first appeared on a watch dial.

For a brand that has grown rapidly in recent years, it’s no longer just considered Rolex’ little bro.

How Tudor began

The story began in 1926, when the Tudor trademark was first registered on behalf of Hans Wilsdorf, the founder of Rolex.

His vision was simple. He wanted to create watches that offered the same reliability and quality as Rolex, but at a more accessible price point. Tudor watches would feature robust construction and dependable movements while remaining attainable to more people.

Over the decades, Tudor established a reputation for durable tool watches, particularly among professional divers and military units. Some of its most famous models include its Submariner, Black Bay (the flagship line) and the Pelagos.

More recently Tudor has been having a renaissance with some more vintage-inspired designs, in-house movements and collaborations with ambassadors, including David Beckham.

What plans could we see for Tudor’s 100th anniversary?

We don’t think we’ll be witnessing any flashy offerings here. However, major milestones do usually mean subtle updates to existing collections.

Here’s what enthusiasts are saying…

A special Black Bay release

If Tudor marks the occasion with a celebration watch, the Black Bay collection would be an obvious place to start.

Since its debut in 2012, the Black Bay has become the defining Tudor model. It blends vintage dive-watch aesthetics with modern manufacturing, and it has become one of the most popular luxury sports watches of the last decade.

We’d love to see a centenary Black Bay with a unique dial colour and perhaps precious-metal accents or a special bracelet design.

A revival of a historic Tudor design

Another possibility is a modern reinterpretation of one of Tudor’s historic models.

The brand has successfully revisited vintage references in recent years, particularly with models like the Tudor Black Bay Fifty‑Eight, which draws inspiration from classic Tudor dive watches of the 1950s.

What would be nice to see is a release inspired by an early military or exploration model. Vintage re-editions have been extremely popular with collectors and so a limited centenary release could be a winner.

A new movement or technical upgrade

Over the past decade the brand has introduced a range of in-house movements with improved power reserves and chronometer certification.

It would make sense for a new calibre to be on the cards or perhaps, an enhanced power reserve. New materials are always welcome too, perhaps titanium could be on offer.

Past milestones

Looking back at previous anniversaries gives some clues as to how Tudor approaches celebrations. Rather than producing highly limited pieces, the brand typically introduces evolutionary updates to its key collections.

For example, many of Tudor’s biggest modern successes – including the Black Bay family – have gradually evolved through dial variations and subtle design refinements.

A big moment for the brand

With the Tudor name approaching its 100th anniversary, it’s a big year for the brand.

Whether it introduces a special Black Bay edition (yes please), revives a historic design or launches an entirely new model, we’ll be here to share it. 

And if you’re looking to add a Tudor to your collection, our team would love to help you find the perfect piece.