What to expect at Watches and Wonders 2026
Happy new year from all the team here at Luxe Watches!
After all the Christmas festivities, we’re now counting down the days for the highly anticipated Watches and Wonders 2026 show.
The annual watchmaking event returns to Geneva from April 14 to 20 and will be open for public perusal for three days – with tickets on sale now.
This is set to be Wonders like never before – so look forward to new brands, immersive experiences, afterwork events, and a vibrant cultural program inside the Salon and In The City.
Watches and Wonders 2025 featured 200 novelties. Let’s see what’s in store this year!
New editions to expect
With 66 prestigious brands on display – and we’re very excited to see Audemars Piguet in there after very long break – the lineup offers ten other new additions, including Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, L’Epée 1839, March LA.B, and Sinn Spezialuhren.
H. Moser & Cie. and Frederique Constant are there again but changing locations and expanding their booths.
The rumours are rife about material innovation, such as cutting-edge ceramics and sustainable materials being used in some of the new releases but we’re also hoping to see some contemporary reinterpretations of classics, blending heritage and modern aesthetics.
Space redesign
To support these exciting developments, the Salon is continuing to grow and evolve, without compromising on visitor comfort or the quality of its services.
Independent artisan-creators will now be showcased across two dedicated areas: the Carré des Horlogers, which expands from 16 to 23 exhibitors, and the Mezzanine, growing from 9 to 15 exhibitors. This new layout offers greater visibility for the brands while creating a more enjoyable visitor experience.
The LAB: an incubator for ideas
Focused on the technologies shaping the future of watchmaking, the LAB is taking a leap forward this year. For the very first time, any startup, company, or laboratory can submit a high value-added watchmaking initiative via watchesandwonders.com.
Selected projects will be showcased during Watches and Wonders Geneva 2026, giving professionals, visitors, and potential partners a chance to discover and connect with the innovations driving the industry forward!
City-wide cultural program
The overall format remains the same – four days dedicated to professionals, followed by three days open to the public – but the experience is being reimagined so that each day offers something new.
Visitors can look forward to the opening of new spaces, museum collaborations, after-work events, hands-on workshops, and special activities designed for younger generations.
The much-anticipated Thursday nocturne returns once again, supported by the City and Canton of Geneva. To make exploring even easier, a free shuttle service will connect the Salon with the “In the City” program, allowing visitors to move seamlessly between the two locations.
Matthieu Humair, CEO of the Watches and Wonders Geneva Foundation, said: “The 2026 edition of Watches and Wonders Geneva marks a turning point in our desire to set Geneva as a leading destination. Our ambition is to offer a genuine city-wide cultural program that goes beyond the Salon. We want to provide visitors of all generations with a rewarding, entertaining, and diverse experience.”
With literally something for visitors of all ages and backgrounds, it’s set to be one of the best events yet. For those who can’t get there, we’ll be letting you know how it’s all going, so keep your eyes peeled.
In the meantime, if you’re looking for an investment for the new year, check out some of our beautiful new and preworn watches, from some of the most popular luxury brands including Cartier, Patek and Richard Mille.