16.02.2024 - Audemars Piguet

Celeb focus: Xabi Alonso

He’s the hottest manager in European football and could be destined to take over from Jurgen Klopp at Liverpool this summer.

But Xabi Alsono is not just a fan of attacking football – he loves his luxury watches, too.

The former midfielder won the World Cup and Champions League during a glittering playing career.

Last weekend he saw his Bayer Leverkusen side move five points clear at the top of the Bundesliga last weekend by beating rivals Bayern Munich.

And it looks increasingly likely he’ll be returning to Anfield in the manager’s hot seat come the end of the season, with bookmakers quoting him as the 8/11 favourite for the top Kop job.

Watch collection

Even though he often looks smart, he doesn’t profess to dress to impress.

But he does like a watch to link to a moment in his life – he owns watches made by Rolex, Patek Philippe and Audemars Piguet to name a few.

He first took an interest in watches when he arrived at Liverpool FC. 

Among his favourites is a Franck Muller that he got when Liverpool won the Champions League in that iconic Istanbul final. Each player got a limited edition watch with their number on it – his, the number 14.


Alonso is a fan of IWC watches because they’re not ‘showy’ but still sophisticated and signed as an ambassador of the brand.

One of his favourite timepieces is an IWC Ingenieur that he received as a gift from his wife Nagora, on their wedding day, which he says he only wears for very special occasions.

He also owns an IWC Portugieser that he got after winning the second European Championship with Spain in 2012.

Xabi says he keeps the watches in tiptop condition as he sees them as a legacy for his son, Jon, who he hopes will wear them when he is older.

Audemars Piguet

The Spaniard has also been spotted wearing an Audemars Piguet Royal Oak Chronograph – a true masterpiece, famous for its outstanding design and precision. His watch features a 41mm rose gold case with a brown dial and matching shade of alligator strap. 

The watch is water-resistant up to 50 meters, features a self-winding mechanism, and comes with a 55-hour power reserve.

Want to kop a great watch?

If you’re after a great timepiece, we’d love to see you at our Epping boutique. We stock new and preloved watches from some of the world’s biggest luxury watch brands including Rolex, Cartier, Hublot, Audemars Piguet and more.

We’re also interested in buying your preloved watches, subject to checks for authenticity and condition. If you have one you’d like to part with please give us a call.

We also have a new consignment service, where we get you the cash you want for your watch. Contact us for more information.