02.11.2023 - Rolex

Where are Rolex watches made?

If you see someone flashing about with their new Rolex Sky Dweller “from China”, it won’t be genuine. 

If you’ve been pondering where Rolex watches are made, look no further. Every Rolex timepiece is Swiss-made. The movements, cases, bracelets and even the boxes are all created in Switzerland. 

The Rolex company is often considered to be the benchmark for Swiss watchmaking. Let’s take a look at the hubs where the action takes place:

International Rolex HQ ~ Les Acacias

In the heart of Les Acacias, Geneva, lies the prestigious Rolex international headquarters.

A true testament to the brand’s unwavering commitment to excellence, the HQ, established in 1965, stands as a testament to Rolex’s storied history and dedication to quality craftsmanship. 

From its unmistakable Rolex green hues to its cutting-edge facilities, every aspect of the building exudes the timeless elegance and precision that we expect from the brand.

Within the sprawling complex, there’s visionary management, innovative research, meticulous design and incredible development, not to mention excellent customer service.

It’s also the hub for parts assembly and where super stringent quality control tests take place, making sure every Rolex produced stands up to the brand’s renowned reputation.

Each meticulously crafted piece is subject to rigorous testing, encompassing crucial elements such as self-winding mechanisms, water resistance, and precision calibration. 

Geneva is also where the final assembly of all Rolex watches takes place. With components sourced from the brand’s three other sites, each watch comes to life through a meticulous assembly process that upholds the brand’s iconic standards. 

After the final quality control assessment, every timepiece receives the coveted Green Rolex Seal – signifying the ultimate craftsmanship – and of course, a five-year guarantee, a testament to the enduring quality and reliability synonymous with the Rolex name.

Chene-Bourg, Switzerland ~ gem setting and dial creation

In this facility, artistry is unveiled. It’s where Rolex’ renowned gem-setting and dial-creating process takes place.

But it’s more than just a production site; it’s the very soul of the meticulous process that brings forth the extraordinary beauty and excellence characteristic of each Rolex watch. 

Rolex, known for its unwavering standards, spares no effort in cherry-picking only flawless gemstones. Every stone is meticulously chosen.

But the attention to detail doesn’t stop there. Solid gold is exclusively used to craft the dial markers, an embodiment of the brand’s dedication to using only the finest materials. 

Additionally, every watch case produced at this facility is hand-polished for unparalleled craftsmanship.

At Chene-Bourg you’ll find a blend of cutting-edge technology and incredible work by hand.

Bienne, Switzerland ~ movements

With a rich history deeply rooted in the prestigious Aeglar Company, this facility has consistently embodied the pinnacle of precision and craftsmanship. 

Once the home for Aeglar’s impeccable calibers, the Bienne facility caught the attention of Rolex, leading to a momentous acquisition in 2004 that marked a significant turning point for both brands.

Today, within the bustling confines of the Bienne facility, over 2,000 skilled artisans pour their expertise into the intricate production of the inner workings that drive every Rolex timepiece.

Rolex produces each of its calibres here, in-house. Additionally, each of the movements is assembled by hand.

From intricate calibers to the patented Paraflex shock absorbers and Parachrom balance springs, each component undergoes a meticulous process to ensure unparalleled quality and accuracy.

With tolerances measured in mere microns, every component is meticulously crafted to comply with the exacting standards set forth by the Swiss Official Chronometer Testing Institute (COSC). 

This dedication to maintaining the highest standards is an integral part of Rolex’s ethos, ensuring that each watch meets the stringent criteria set by the institute.

Expertly trained operators and seasoned watchmakers meticulously piece together each intricate element.

Plan-les-Ouates, Switzerland ~ central laboratory

Also in Geneva, is the largest facility for the Rolex production line. 

Tucked in an 11-story building (with six hidden underground for extra security) this state-of-the-art hub buzzes with activity, ensuring that each component is meticulously accounted for and seamlessly integrated into the intricate Rolex timepieces. 

Security scanners, equipped with the latest iris-scanning technology, safeguard the premises, underlining the brand’s unwavering dedication to protecting its craft and legacy.

However, perhaps the most intriguing aspect of this facility is the famed pirate gold foundry, an essential cornerstone in the production of Rolex’s signature gold variations. 

From the classic yellow gold to the elegant white gold and the exquisite Everose gold, cherished by Rolex aficionados for its distinctive pink hue, each piece tells a tale of meticulous craftsmanship and ingenuity.

Not limited to gold alone, the Plan-les-Ouates location boasts the production of the company’s renowned 904L stainless steel, a material known for its exceptional resistance to corrosion. 

The facility also houses a renowned ceramics department, responsible for refining the delicate components that make each Rolex timepiece a true work of art.

In Plan-les-Ouates, every intricate detail, every innovation, and every scientific exploration come together to create the iconic Rolex watches adored by enthusiasts and collectors worldwide. 

Need help with a Rolex purchase?

We have a fantastic range of new and pre-worn Rolex watches here at our Epping boutique. Our team is also interested in buying or consigning your Rolex.

Contact us to make an appointment.